June 29th 2018 will see ZENITH take up temporary residence on Sardinia’s Emerald Coast with the opening of an innovative pop-up pod featuring all the latest technology… and the launch of the DEFY EL PRIMERO 21 PORTO CERVO. Starring an interactive hologram of the groundbreaking Defy Lab, this ephemeral in-store experience will run through to September 8th 2018.

With its translucent waters and offshore islands, Porto Cervo is a one-of-a-kind location to which the brand with a guiding star is bringing its unique touch this summer with a celebratory model. Like its predecessors, the 25-piece limited edition TIME LAB-Chronometer certified DEFY EL PRIMERO 21 PORTO CERVO features a gleaming 44 mm titanium case inspired by the shape of the original El Primero models from the early 1970s. A pristine white ceramic bezel surrounds the DEFY EL PRIMERO 21 PORTO CERVO’s white skeleton dial revealing the contemporary decor and key identifying characteristics epitomising the face of the new Zenith range. Deep blue accents on the hour-markers, hands and crown offset its streamlined white and titanium good looks, with a blue and white chronograph power-reserve indication appearing at 12 o'clock, hours and minutes in the centre, small seconds at 9 o'clock, along with white 60-second and 30-minute counters at 6 o'clock and 3 o'clock respectively.